A Better Impression

The UK’s best-​​​​known website auditing firm, ABCe, will move to meas­uring unique users instead of page impres­sions as its man­datory meas­ure­ment metric. Page impres­sions have come under fire as a metric for several reasons, not least the ability to fake results by split­ting a story over several pages.

This is good news for pro­fes­sional blogs: Because

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