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The latest data from Hitwise suggests that the battle between social networks is pretty much a one-horse race. Facebook wins. Top 10 Social Networking Websites & Forums — November 2009 Facebook gets four times the traffic of its closest competitor, MySpace. Twitter – so beloved of the media and apparently the word danah boyd has published a new paper at First Monday, an online academic journal. In it, she examines the concept of Friendship on social networks, as opposed to friendship in the offline world. Briefly, Friends (capital ‘F’) are about ‘identity performance’ — they reflect who you are online and offline — and may arrive Step One: MySpace partners with Gracenote to identify and eliminate copyrighted music on their network. (October 30th) Step Two: MySpace announces steps to identify and eliminate copyrighted video on their network. (Nov 17th) Step Three: Universal Music Group sues MySpace for copyright infringement. (Nov 17th) It will be interesting to see how this pans out. The latest Hitwise Consumer Generated Media Report reveals that MySpace’s dominance over other social networks shows no signs of slowing down. MySpace has a market share of 81.92% among the social networks, with users spending over 30 minutes on the site in an average session. This is the second-longest session time in the survey, with Not really my bag, but Advertising Age has published a free 50-page guide to search marketing. It contains a lot of interesting statistics, though, including the following table of top searches from Hitwise. Something tells me that MySpace should do pretty well this year. Another interesting feature is the top-ten list of search-engine optimisation tips. The Guardian reckons Web 2.0 is ready for the mainstream with its Weekend section dominated by a 15-page feature entitled ‘A Bigger Bang’. John Lanchester’s article provides the keynote to the section, in a piece which is well-written and clever: a new wave of innovation on the internet, an innovation focused not so much on new |             | |||
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