Introduction to Web 2.0 and Business

The signs of Web 2.0 are clear. Look for some aspect of com­munity col­lab­or­a­tion, of user-​​​​generated content, of the ability to cus­tomise the content, of a desktop-​​​​like applic­a­tion exper­i­ence. But why exactly should we care? In the words of a BusinessWeek headline on June 5, 2006, why is that “Web 2.0 Has Corporate America Spinning”?

Users benefit

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