To Dell and Back

I left a comment on a blog that wouldn’t leave me alone all day. So here’s a fuller response, and I hope it breaks my blogger’s block.

Antony Mayfield is delighted with Dell’s approach to social media, as rep­res­ented in this video inter­view, in par­tic­ular. Even without that, it’s clear that the company has embraced many of the

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Cultural Learnings of America for Make Benefit Glorious Nation of Britain

A new report into customer engage­ment produced by e-​​​​consultancy reveals that UK firms are likely to sig­ni­fic­antly deepen their com­mit­ment to Web 2.0 tech­no­lo­gies over coming months. The authors, who polled 800 internet and customer exper­i­ence pro­fes­sionals to obtain the results, found that:

42% are planning to apply user-​​​​generated content (UGC) to their websites in

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