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Techcrunch editor Michael Arrington believes that the era of trying to manage one’s online reputation is almost over: Trying to control, or even manage, your online reputation is becoming increasingly difficult. Continue reading Managing Your Online Reputation: Pukka Tips How do things become ‘viral’ on the Internet? And what exactly do we mean by ‘influence’? Marketing and PR people want their messages to spread in the most effective and efficient way possible, and so these questions have received a great deal of attention, particularly in recent years, as we’ve seen the rise of ‘viral memes’ On the one hand, I am obviously and unashamedly biased. I run a network for the digital industry. I believe that digital people are the cleverest, most capable, most focused and honest that the media industry has to offer. On the other, crikey, there are an awful lot of digital folk working in PR nowadays. And digital outfits that ‘do’ I never quote Seth Godin. I find his stuff far too happy-clappy for my comfort zone (ach– another americanism!) Yet here I am: Seth on America choosing Neil Armstrong as their ‘moon landing guy’: NASA did what many organizations do when picking someone to act as company spokesperson. They avoided risk, played it safe and Update: Had a good chat with Daryl Wilcox, and it looks like we’ve come to a sensible compromise that will allow Tim to do his job and Response Source to maintain its purity. All’s well, etc. My staff writer at NMK — Tim Hoang — works for the PR company, Rainier, as well. That’s always something we’ve Just struck me, in a not–entirely–artificial way, that if you are interested in PR and the Web, as per the last post, then you ought to come to the event we’ve organised at NMK on Tuesday next week (20/11/07), ‘Clients in the Wild’. There are about ten tickets left at this point, I understand. Click the |             | |||
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