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Life just got better. At the end of last week, Google announced that its personalised search had now become available to ‘signed-out’ users. What does that mean? Well, personalised search means that Google uses its history of what you have searched for before to provide more relevant results for subsequent search queries. It records everything I mentioned this a couple of posts back. Delete discusses ‘The Virtues of Forgetting in the Digital Age’. Unfortunately, I couldn’t attend but the RSA has — as always — made the audio of the talk available to everyone. See the link below for details. Google remembers everything we’ve searched for and when. We have no idea, do we, of where this stuff will be in the future? “The Moving Finger writes; and, having writ, Moves on: nor all your Piety nor Wit Shall lure it back to cancel half a Line, Nor all your Tears wash out a Word of it.” That’s what Omar Khayyam wrote. But I spent the day today at the Wealth of Networks II conference, the agenda of which was set out as the next-generation of the Internet. It was a good event and the organisers managed to bring together some top-rate speakers in a great venue with rock-solid internet, for once. And it was free – yay I have five free tickets for the NMK Behavioural Targeting event, next Tuesday evening. We’ll be looking at the likes of Phorm, Specific Media and so forth and the opportunities they hold for advertisers and publishers, and also the threat to privacy that they may or may not represent. Leave a comment to get 1. Send it to everyone you know. 2. Make a Google Maps mash-up out of the data. Much of socialmedialand was rubbing its hands with glee this morning at the news that the British National Party’s membership list had been leaked on the Internet and Continue reading Things You Shouldn’t Do With the BNP Membership List |             | |||
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