Word-of-mouth (WoM) has influenced all my mobile phone contracts, where I took my wife on Valentine’s day and the last jar of instant coffee I purchased. It has for you, too, probably. Maybe not those exact items, but you’ve been influenced by people telling you what they like.
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Researchers from Psychster created social media marketing content in a variety of formats to see which worked best. They used the allrecipes.com and Facebook social networks, conducting surveys with users after they’d been exposed to the content. Twitter users come in two colours according to recent reports: over-sharing or silent. Last week, audience research company Nielsen released figures suggesting an enormous polarity between active and inactive members in the UK. The graph shows that 79% of time spent on the site comes from just 7% of its members: Only Continue reading Lies, Damned Lies and Twitter Usage Statistics New data from Nielsen confirms what you probably already know. Traffic to and time spent on social networking sites has boomed over the last two years. As the charts below show, people across the world are spending around five-and-a-half hours per month on social networking sites compared to just over two hours at the Groundswell – the Forrester Research social media blog — has produced an update to its engagement ladder diagram: The diagram was changed to add in users of Twitter and other ‘status-update’ applications, most notably Facebook. Author Josh Bernoff notes that this group has a different demographic make-up to others: Conversationalists intrigue me. They’re Late December and early January see the seasonal appearance of a popular type of blog post: ‘My Predictions for [Next Year]’. They’re a great stock-in-trade because you can say whatever you like and nobody can prove you wrong until the end of the following year, by which time everyone’s forgotten. I’ve written a couple in the |             | |||
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