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Life just got better. At the end of last week, Google announced that its personalised search had now become available to ‘signed-out’ users. What does that mean? Well, personalised search means that Google uses its history of what you have searched for before to provide more relevant results for subsequent search queries. It records everything So Microsoft has tendered a bid to buy Yahoo! for $44.6bn. I understand that Microsoft has to do something to build on its web strategy/presence. No-one uses Live Search, Live Spaces, or any of the rest. (OK. About one percent of people do). To build up any future trade for advertising, web services or development If you were a brand manager for an FMCG company – let’s say you look after Bostik, for the sake of argument – what would you be doing when it comes to your online strategy? Well, you’d probably try to work out how Google works. You want to come top of the search results for Heather Hopkins posts on the rise of UK rocker Lil’ Chris (the short kid in the second series of Rock School, UK TV viewers) from a search engine perspective and showing the impact of social networks. The graph really says it all: There’s little to add to Heather’s excellent post, which I just wanted Google Answers has been closed while Yahoo! Answers goes from strength to strength. The key difference between the two is that Google’s service paid vetted ‘experts’ to produce results, while Yahoo allows anyone to pitch in. The whole thing leaves a lot of questions. I’m not sure whether the stats prove an My post on Saturday about prediction markets being a useful way to access collective intelligence brought a response from Gary of Tall Street. Tall Street is a new search engine which operates a form of stock market on search results. You search for and add sites to the system and invest pretend money in the sites you |             | |||
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