Sports shoe brand Converse bought AdWords against popular searches from teenagers that aren’t currently being competed for, compiling the list using Google Zeitgeist. Things like ‘how to kiss’, ‘summer solstice’ and ‘spelling bee’. Then they created single-page websites against this whole series of terms — sometimes just funny one-liners, sometimes useful.
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It’s been a little while since I wrote on this topic, but social (and not-so-social) bookmarking is on the rise again. Remember Diigo, Blinklist and Magnolia from all of two years ago? No? And at least 122 others who wanted to become the social bookmarking standard. They all lost to delicious and |             | |||
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