Richard Maven of e-consultancy interviews Catherine Smith, marketing director of Linden Lab, the creators of the popular virtual community Second Life. The digital world has hit the headlines recently because of the number of businesses that have bought a presence in the world, including Sun, Adidas, Volvo, Wells Fargo, Text100 PR, and most recently,
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The first PR company to start a virtual office in Second Life starts to introduce its services. “What would happen if your company built a space where customers could interact with your brand and products whenever they wanted to”. Companies will be able to “market their products with much more efficiency” as a result. Apparently. Update: Children’s safety may not always be at peril when they go online. In fact, the latest developments are hopefully a move in the opposite direction. I received news yesterday about a new attempt to tackle bullying through roleplay in a virtual world. The scheme is being developed by a consortium of nine European universities. Professor Ruth Aylett, Professor of Computing Duran Duran are setting up their own island on Second Life. All together, to the tune of Rio: “I’ve seen you on the beach and I’ve seen you on the web”. Text 100 PR is to open an office in Second Life. And who said that spin bunnies lacked substance… As I guess we all know now, the online world Second Life has a very real-world co-existence. Hundreds of people have been able to give up their day job to start shops and services in virtual stores, trading self-made artefacts and properties for real world cash, though the medium of Linden Dollars. More than 3100 |             | |||
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