The Next Next Big Thing

…is Who 2.0. That’s according to an inter­view with Tim O’Reilly, the man who pop­ular­ised Web 2.0. On Basque news site eitb24, he said that he thinks:

…certain kinds of data­bases are going to become really big and really useful. We are just in the early stages, digital identity doesn’t really work yet.

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Googling Me, Googling You. Ah-​​ha

Online privacy and repu­ta­tion is going to be big business over the next few years. The last couple of weeks have seen the beta launch of both London’s Garlik and US-​​​​based Reputation Defender. Both of these sub­scrip­tion services offer to scour the web for you, find every trace of your name and optionally

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