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If you were a brand manager for an FMCG company – let’s say you look after Bostik, for the sake of argument – what would you be doing when it comes to your online strategy? Well, you’d probably try to work out how Google works. You want to come top of the search results for Not really my bag, but Advertising Age has published a free 50-page guide to search marketing. It contains a lot of interesting statistics, though, including the following table of top searches from Hitwise. Something tells me that MySpace should do pretty well this year. Another interesting feature is the top-ten list of search-engine optimisation tips. |             | |||
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