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News Blog — Daily Brief: Official: Facebook Poised to “Take Over The World” — Portfolio.com Among other things, it will allow businesses to set up their own Facebook pages and then reach out to real, live users — that is, potential customers — based on the interests they have described in their profiles. Heather Hopkins posts on the rise of UK rocker Lil’ Chris (the short kid in the second series of Rock School, UK TV viewers) from a search engine perspective and showing the impact of social networks. The graph really says it all: There’s little to add to Heather’s excellent post, which I just wanted danah boyd has published a new paper at First Monday, an online academic journal. In it, she examines the concept of Friendship on social networks, as opposed to friendship in the offline world. Briefly, Friends (capital ‘F’) are about ‘identity performance’ — they reflect who you are online and offline — and may arrive Fred Wilson has published Comscore data on traffic to Pandora vs Last.fm. The results are very interesting. I had assumed that the two would be pretty much level-pegging. They both do very much the same thing, after all: provide a streaming radio station of new music based on your established tastes. The London-based Last.fm Step One: MySpace partners with Gracenote to identify and eliminate copyrighted music on their network. (October 30th) Step Two: MySpace announces steps to identify and eliminate copyrighted video on their network. (Nov 17th) Step Three: Universal Music Group sues MySpace for copyright infringement. (Nov 17th) It will be interesting to see how this pans out. A new report says Wikis are more important than social networks when it comes to business technology buyers. The report, from Knowledge Storm and Universal McCann, is available here — registration required. It’s also a cut-and-paste protected PDF, the devil’s own file format. But basically, it says that, of 5300 participants: 77% of these buyers |             | |||
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