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A great article in the FT this week by Sarah Murray (behind their paywall) about the power of the internet to make consumers powerful broadcasters. It ends with four quick tips for companies planning to join the social media space: See what’s out there. New services can help companies analyse their online reputations. Blog-focused search Richard Maven of e-consultancy interviews Catherine Smith, marketing director of Linden Lab, the creators of the popular virtual community Second Life. The digital world has hit the headlines recently because of the number of businesses that have bought a presence in the world, including Sun, Adidas, Volvo, Wells Fargo, Text100 PR, and most recently, Pew Internet Life’s new report Riding the Waves of “Web2.0?, another investigation into the meaning of the term, doesn’t contain a lot of surprises for readers of this blog, though they may find its conclusions controversial. After explaining the origins and the perceived meaning of Web 2.0, the report argues that, “despite |             | |||
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