News emerged yesterday that Twitter is going to introduce advertising to its service. This will take the form of what it is calling ‘promoted tweets’ that will appear at the top of search results through the service in a contextual manner.
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Twitter users come in two colours according to recent reports: over-sharing or silent. Last week, audience research company Nielsen released figures suggesting an enormous polarity between active and inactive members in the UK. The graph shows that 79% of time spent on the site comes from just 7% of its members: Only Continue reading Lies, Damned Lies and Twitter Usage Statistics Groundswell – the Forrester Research social media blog — has produced an update to its engagement ladder diagram: The diagram was changed to add in users of Twitter and other ‘status-update’ applications, most notably Facebook. Author Josh Bernoff notes that this group has a different demographic make-up to others: Conversationalists intrigue me. They’re  When people were asked where they found out about news stories in a new Pew Research Center project, their answer was old media, predominantly newspapers. This is the headline table: Sector From Which New Information Reported (Six Key Storylines) Sector % of All Stories Print 48% Local TV 28 Niche media 13 Radio The latest data from Hitwise suggests that the battle between social networks is pretty much a one-horse race. Facebook wins. Top 10 Social Networking Websites & Forums — November 2009 Facebook gets four times the traffic of its closest competitor, MySpace. Twitter – so beloved of the media and apparently the word The FT reports that The Economist plans to make headroads into social networks: The Economist newspaper plans to acquire 500,000 fans on Facebook and 750,000 followers on Twitter within six months, in another sign that traditional publishers are looking to social media as a substantial source of web traffic and new readers. via |             | |||
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