Blizzard, the company behind the most successful and profitable entertainment franchise in the world*, World of Warcraft, held a mini-conference in Paris last week to announce that a second sequel to its Diablo series — Diablo III — was in development. Unlike a lot of press conferences, they invited along lots of fans, active forum members
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I was totally taken by surprise by this one. (A little further research has revealed that it was created by WCRS, and that there is some controversy over the originality of the idea. What a shame.) A very nice website created to promote Orange’s unlimited texts on on one of its tariffs. It goes on forever and is full of fun stuff … geddit? Created by digital agency Poke, who’ve documented the site here. Apparently, there’s a Christmas version on the way soon. The secret strategies of viral marketers seems to have caused considerable upset among the Techcrunch faithful, registering 444 comments to date. Clearly author Dan Ackerman Greenberg hit something of a nerve with the 2.0 faithful. Many readers, including head honcho Michael Arrington, seem to be very naive about what marketers are going to do with Thanks to Simon from Green for sorting me out a press pass to Word of Mouth Communications. A very interesting day which I thoroughly recommend the next time it comes around. I’m going to write about three cough… two of the presentations in three … two posts, to keep me stocked up with new material While marketers are keen to test the waters with viral campaigns, the evidence for their effectiveness remains pretty shakey. Remember Snakes on a Plane anyone? From Internet Retailer: 20% of online advertisers surveyed by Jupiter Research say they plan to test viral marketing in vehicles such as blogs this year, but Jupiter also found that |             | |||
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