Late to this story. Sorry. Seemed a bit rumour-ridden earlier.
Richard Edelman has apologised on his blog for Wal-Mart-gate. Edelman PR appears to have aided in creating a faked* blog [http://walmartingacrossamerica.com — now taken down] about a couple travelling across America, camping in Wal-Mart car parks along the way.
Edelman writes:
For the past several days, I have
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