Researchers from Psychster created social media marketing content in a variety of formats to see which worked best. They used the allrecipes.com and Facebook social networks, conducting surveys with users after they’d been exposed to the content.
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On most news organisations’ websites, you’ll find a widget called ‘most read’, ‘most shared’ or ‘most commented’, possibly all three. The Guardian’s Zeitgeist experiment suggests an interesting alternative. Typically, the content found in the most-X sections provides a salutary — if depressing — reminder of humanity’s baseness and stupidity. Google has launched Gadgets for your Web Page. And why wouldn’t any self-respecting blogger want daily horoscopes, the current moon phase and a game of hangman by the side of their posts? I think it really helps readers to get the most out of your writing if they can diddle about with an |             | |||
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